"The steadfast love of the Lord never ceases; His mercies never come to an end; they are new every morning; great is Your faithfulness." Lamentations 3:22-23.

Sunday, August 5, 2012

can makeup change the world?

One of my favorite things in the world is to see people advancing the Kingdom on their spheres on influence, doing what they love for an eternal purpose. One sphere of society in America that I haven't given a whole lot of thought to how the Kingdom can be advanced in, though, is the beauty industry. Which, really, seems pretty obvious in retrospect.

The beauty industry makes millions of dollars around the idea of women looking or feeling beautiful. This whole industry and sector of society essentially revolves around a key identity issue. In a nation and a world filled with women with question marks on their hearts, here is the beauty industry. Here rage the battles of comparison, competition, criticism, self-hatred, and pride in and between women. We can look at this industry and scoff at the "frivolity" of it, or we could look a little closer and see a frontline of the battle for the heart. Clearly, the enemy has given some attention to this issue of beauty, but why? Could it be the this sphere concentrated on the beauty of women could be an important on to the heart of God? Could it be that through the issue of physical beauty, God wants to replace question marks with assurance, comparison with security, and self-hatred with His overwhelming love? I don't know what this looks like, but I think that God is doing something redemptive and beautiful here. This is too big of a spiritual battleground for there not to be something big planned. People like my friend Andrea (read her beauty blog here) who carry the love of Jesus with them in this industry will impact eternity by their influence and love.

The story that spurred this thought process on is that of a Baylor grad named Nicole. I was reading Reject/Apathy, an offshoot of Relevant magazine, and came across an article about her (read it here). She essentially gave up the fashion/beauty dream job (working at a fashion house on 5th Avenue, NYC) to combat sex trafficking. How does she fight sex trafficking, you may ask? She created her own line of makeup (Radiant, get it here) that supports Free the Captives, a Houston-based anti-human trafficking organization. So the makeup she creates is a vital part of slaves in the trafficking capitol of the US (and my hometown, Houston) being set free and restored. What a way to advance the Kingdom in you sphere. Incredible. I know where I'm getting my makeup.

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